Vesti bune de la Cannes! Rom-ul cu steag american aduce 2 premii celor de la McCann Erickson!
Este pentru prima data cand o agentie din Romania castiga astfel de premii la Cannes Lions. Cele doua Grand Prix-uri au fost castigate la sectiunile “promo & activation” si “direct”, scrie www.wall-street.ro
Agentia McCann Erickson pleaca acasa cu doua Grand Prix-uri pentru campania de comunicare prin care batonul de ciocolata Rom si-a pus pe ambalaj steagul american, scrie AdAge.com.
Romania Wins Big, Taking Home First Two Grands Prixes for USA-Themed Campaign
Romania was the big winner on Monday at the Cannes Lions International Festival of Creativity as Romanian shop BV McCann took home a pair of Grands Prixes in the promo/activation and direct categories for its American Rom campaign for client Kandia Dulce. It’s believed to be the country’s first Grand Prix, though it has won a few Lions in the past. In fact, said Festival Chair Terry Savage, „the first Bronze Lion Romania ever won, when they got back to Romania the president of Romania represented the award to the agency. So I don’t know what he’ll do about the Grand Prix.”
Sursa + foto aici.