Barbora Kuckova şi Olga Guttenova din Slovacia sunt câştigătoarele Competiţiei de Idei de Business Social 2010
Ideea câştigătoare a Barborei Kuckova şi Olgăi Guttenova a fost aceea de a dezvolta un business social care să combată sărăcia şi excluziunea socială în rândul femeilor vârstnice
În cadrul evenimentului Social Business Tour 2010 din Bucureşti au fost anunţaţi câştigătorii la nivel european ai Competiţiei de Idei de Business Social 2010, precum şi câştigătorii naţionali din faza preliminară (din Austria, Cehia, Slovacia, Ungaria, Serbia şi România).
Proiectul câştigãtor al Barborei Kuckova şi Olgãi Guttenova se numeşte „Împleteşte-ţi pensia” şi vizeazã femeile pensionare cu talent la împletit. Potrivit ideii proiectului, acestor femei vârstnice ar trebui sã li se ofere oportunitatea de a participa la ateliere de design modern şi tipare de împletituri, astfel încât produsele pe care le fabricã (bluze, pãlãrii, fulare etc.) sã corespundã standardelor la modã şi sã devinã piese dezirabile în garderobã. Mai mult, un “brand al bunicii” ar fi creat pentru produsele împletite, care va beneficia de promovare pe internet ºi ar putea fi încheiate chiar ºi parteneriate cu creatori de modã.
Cei şase câştigători la nivel naţional sunt:
Austria: Nicole Prop, Theresia Berger şi Dorit Haubenhofer, cu „Primul centru de îngrijire eco-social din Austria ”
Slovacia: Barbora Kuckova şi Olga Guttenova, cu „Împleteşte-ţi pensia”
Ungaria: Melinda Kassai şi Aron Horvath, cu ” Programul ProRatatouille ”
Cehia: Lucie Lankašová şi Kristina Øešátková, cu „Angajarea persoanelor cu dizabilitãţi în proiectele comunitare de reciclare a deşeurilor menajere”
Romania: Beuca Ioan şi Popovici Vasile cu „Dezvoltarea sustenabilã a micro-regiunii Valea Ruşcovei” Serbia: Dragana Tomic, cu „Centrul pentru antreprenoriat cu orientare socialã”
Echipa câştigătoare la nivel european, formată din Barbora Kuckova şi Olga Guttenova, va beneficia de suport integrat pe termen lung, din partea grupului Erste, pentru implementarea proiectului, de la servicii de consultanţă expertă până la acordarea finanţării necesare pentru demararea proiectului.
Câştigătorii naţionali vor primi din partea Fundaţiei ERSTE servicii de consultanţă şi training în valoare de 5.000 de euro. De asemenea, câştigătorii vor beneficia de suport suplimentar şi din partea sponsorilor Competiţei de Idei de Business Social : Fundaţia ERSTE, Slovenská sporiteľňa, Ministerul Federal al Muncii, Afacerilor Sociale şi Protecţiei Consumatorului din Austria, Wolf Theiss, Hub Prague.
Competiţia s-a derulat în cadrul Social Business Tour 2010 – eveniment desfăşurat sub patronajul Laureatului Premiului Nobel pentru Pace, Profesorul Muhammad Yunus, care a oferit în perioada mai–octombrie 2010 informaţii despre antreprenoriatul social şi a încurajat iniţiativele durabile de antreprenoriat social în şase ţări şi şase oraşe din Europa Centrală şi de Est (Viena, Bratislava, Budapesta, Praga, Bucureşti şi Belgrad). Profesorul Yunus însuşi i-a premiat pe câşigători în cadrul evenimentului din Bucureşti, pe 29 octombrie.
Competiţia de Idei de Business Social 2010 a fost, după cum arată şi numele, un concurs de idei – şi nu un concurs de proiecte de business social deja implementate. Ideile înscrise a trebuit să aibă potenţialul de a rezolva o problemă socială specifică din diferite domenii (e.g. educaţie, agricultură, sănătate, energie, financiar) sau o problemă legată de integrarea socială a persoanelor afectate de sărăcie sau marginalizare socială. De asemenea, a trebuit să respecte şi celelalte criterii ale unui business social – să fie sustenabile din punct de vedere financiar, social şi ecologic, să se axeze pe obiective sociale şi să reinvestească profitul pentru dezvoltarea întreprinderii respective.
Juriile naţionale au fost formate din experţi din diferite domenii: afaceri, antreprenoriat, finanţe şi din sectorul non-profit din ţările respective. Câştigătorul la nivel european a fost ales de un juriu internaţional, printre ai cărui membri s-au numărat: Prof. Muhammad Yunus, fondator şi CEO al Grameen Bank; Dominic Bruynseels, Preşedinte BCR; Jennifer Rowe, CEO good.bee; Boris Marte, membru al Cmitetului de Conducere al Fundaţiei ERSTE; Hans Reitz, fondator al Grameen Creative Lab; Michael Landau, CEO Caritas Vienna; Ester Bergmann, reprezentant al Ministerului Federal al Muncii, Afacerilor Sociale ºi Protecþiei Consumatorului din Austria; Ewa Konczal, CEO Ashoka.
Pentru mai multe informaţii, vă rugăm accesaţi www.socialbusinesstour.com
Winner Austria: „First eco-social Green Care centre in Austria”
Submitted by: Nicole Prop, Theresia Berger, Dorit Haubenhofer
The first eco-social Green Care Center in Austria
„Our idea is to establish an ecological self-sufficient centre, where psychological and social health are promoted through nature.”
After working for more than 18 year in national and international management positions in large internet and mobile companies, I wanted to use my experience in a way to make a change. As more and more managers change their career path to get socially involved, I was also driven by this idea triggered initially by my parents. They work on a voluntary base in a social project for disabled people in the Netherlands. I visited this project several times and after talking to the general manager and the team I got enthusiastic about it.
Certainly also because I had this idea, with becoming 40 I have to change perspective and make sure the next 25 years are filled in by a job that pleases me. I myself love nature and animals.
In 2007 I started to study „animal assisted therapy” for two years at the University of Veterinary Medicine Vienna (extra-occupational university course). This study brought me to the idea to use nature and animals in such a way that people living in urban areas can have easily access to green activities. After reading lots of green care literature and talking to a lot of experts in this area, I had the idea to create the first eco-social Green Care Centre in Vienna. I wanted to start a project in Austria which should be different than the ones that already exist. So I expanded the idea with: Animal-Assisted Education and Intervention, Healthy diet, Renewable energy (climate protection) and Education (learn, experience, recognize)
The project is not a petting zoo, a stationary institution, a theme park or a classical farm.
Green Care is defined as an umbrella term for a broad spectrum of health promoting interventions that all use both animate and inanimate elements of nature (plants, animals, landscapes) in their treatments. The ultimate goal is to maintain or promote a person’s social, physical, mental and even educational well-being. The Green Care centre is a place for mental and social health, easily accessible by public transport, led by a multi-professional team. Therapeutic measures and experience oriented education are offered to various target audiences leading to environmentally-conscious thoughts and actions to enable a sustainable healthier society.
The quote by Konrad Neuberger, a German psychotherapist, „by orientating to nature and the return to their human nature, clients can find the way back to health„ was for me a driving force to start my way of change, a way, which takes a lot of courage. From the beginning I always had this feeling inside (you all know that feeling, this voice telling you) „it’s all right, go for it”.
As part of this university course I spent two weeks in Carinthia in a project for women and girls suffering from eating disorders. Girls having a Body Mass Index of 9 instead of 22 make you pensive, shocked. Simultaneously seeing how therapy with horses (hippo therapy) works, it was a reason more to start this project. End 2009 I also started an Outdoor pedagogy trainer course, as this covers the whole nature aspect. During this course I worked among others with Down’s syndrome young adults.
I am convinced that it makes sense to use the professional business experience I gathered over the years and start a social project. A lot of social project are not successful as the business side is missing. In the meanwhile I have two other team members (Theresia Berger and Dorit Haubenhofer) who joined my as they are also very convinced and even more important, enthusiastic about the idea.
Winner Slovak Republic: „Overknit Your Pension”
Submitted by: Barbora Kuckova, Olga Guttenova
Overknit Your Pension (submitted by Barbora Kuckova
and Olga Guttenova)
Creative knitting to increase your pension!
Barbora and Olga met at University while developing their marketing skills. Both have found the way to social business with „Overknit Your Pension“. The project will show pensioners how to effectively use their knitting skills to create fashion and help themselves.
In Slovakia, elderly ladies with knitting skills offer sweaters and hats to their family and neighbours. We would like to support the elderly in making an income generating activity out of it:
We will offer workshops that procure basic principles of colour and design. We will produce a designer manual with templates for teddy bears, hats, ponchos and scarves. Beside the designer manual, they will be given space for their own creativity.
We will create and promote “grandma’s brand”, put them in contact with established fashion designers and sell via e-shops.
Winner Hungary: „ProRatatouille Program”
Submitted by: Melinda Kassai & Aron Horvath
Sustainable organic farming, employment and environmental pilot in five disadvantaged locations in Hungary
Cserehát Region is considered as the poorest and least developed area in Hungary. Many of the inhabitants belong to the minority ethnic Roma struggling to escape the poverty, discrimination and to build a future for their children. Unemployment, lack of education, poor infrastructure and health care issues are some of the complex problems of this region. Parallel to the socio-economic need, there is also a desperate need for healthy alimentation.
With the organic food market growing rapidly in Europe, the demand for healthy, organic food, produced in a sustainable way is increasing in Hungary. With regards to region’s potentials characterized by acres of farmland and with its inhabitants being well versed in animal husbandry and land cultivation, Cserehát can become an organic farm.
The main goal of ProRatatouille addresses the food and employment crises with environmental awareness raising and hands-on community-building projects. The project intends to profit from pristine and untouched natural environments, co-operative local governments and poor, but knowledgeable Roma people to spread organic farming, by adapting the Community Supported Agricultural (CSA) model in the Cserehát. The ProRatatouille product label should become similar to the Fair Trade label within Hungary.
The marketing organization will buy local ProRataouille produces at fair wholesale prices and resells to supermarkets, local groceries and restaurants. Community farming, awareness raising and communication will increase the sense of community, will address unemployment, the food crisis and will introduce a healthy and sustainable way of living, all of which together will hopefully affect mindsets and provide different examples for the young generations to come. It will also help change the harmful preconception that Roma people are unable to work properly by linking quality, healthy products with Roma labour through consumer experience.
Winner Czech Republic: „Employment of people with disability in community compost garden”
Submitted by: Lucie Lankašová, Kristina Øešátková
Employment of people with disability in community compost garden
Effective use of household waste in urban areas and employment of people with disability
The idea initiated by Lucie Lankašová and Kristina Resatkova aims to combine the effective use of biological household waste in urban areas and the employment of people with disability. The project is inspired by community compost projects from Great Britain and Greece.
Work is an important part of our life. Unfortunately, there is a lack of working places for people with disability – especially people with mental illness or learning difficulties. Employers are often afraid to have people with disability in their companies. In fact, when the employers provide the appropriate support, this will give the chance to individuals with disability to show that they can be good and loyal employees.
With reference to this social business idea, every household with 4 members in Prague produces approximately 7,5 kg of biological waste every month. There is not a functional system of processing biological waste in Prague. Public composting plants accept only the garden waste and they are not able to get good quality compost out of biological waste from households. Some of the districts already use the common system of waste separation, but this service is not available for everybody. Several projects of community compost based on volunteer work have already started in Prague.
The main idea is to provide the household waste containers to people who would like to join this project and bring the waste to designated places or to provide bigger containers.
Winner Romania: „Sustainable Development of Micro-region Ruscova Valley”
Submitted by: Beuca Ioan, Popovici Vasile
Sustainable Development of Micro-region Ruscova Valley
To help young people in Ruscova Valley develop life skills through their involvement in various programs (youth centers, job clubs, courses, camps, debates) there is a need for financial and human resources. To solve the financial problem we propose the establishment of a business process to process the wood in the area. The profit is invested in education of the young generations are the future of ethnic communities in Romania. Youth education programs will be created so as to increase the chances of integration into society.
Winner Serbia: „Centre for Social Responsible Entrepreneurship”
Center for Socially Responsible Entrepreneurship (CSRE)
CSRE – a home to create „crazy ideas”
The Center for socially responsible entrepreneurship will be home and a safe place where individuals can come and devote themselves to the personal development of their potentials or to define “their personal crazy ideas” while residing in warm and creative surroundings of this place, in nature far away from the noise of everyday life. Center will be a safe playground for experimentation and development.
The Center itself will be located at the end of the Vrmdža village on the way to Vrmdža Lake (www.vrmdza.org.rs) and will contain extended versions of space for work and education, that includes an informal part of the space for dining, reading, meeting and sleeping. The typology is focused to stimulate and encourage activities.
The main activities of the Center will have educational and development character that supports individuals, as well as the ideas that are essentially socially responsible and sustainable in a long term. Thus, the Center will, with its support, indirectly participate in the creation of a social responsible society and environment.
These are the 4 main groups of activities:
1. Various sports and physical activities with the goal to develop physical as well as psychological readiness of the participants. There is a possibility of team building activities. Visitors would be able to do the following activities: tracking, free climbing, canyoning, hiking, survival race, etc.
2. Various educational and development activities with the goal to develop personal capabilities of the individuals and organizations with the accent to the applied knowledge and skills necessary for socially responsible business and entrepreneurship. Mentor work with individuals from various fields. Development and support of various projects.
3. Retreat activities, active recreation, eco-tourism. Visitors will have the possibility to take a break from everyday life at home and through various tourist activities, active volunteer work and “safari tourism” based on intellectual games whose goal is getting known with the environment, landscape and history of the region.
4. Work on personal and spiritual development, the development of values and principles of socially responsible work and life. Mind and spiritual treatment through contact with nature by staying in the countryside. Seminars, projects and individual work with visitors.
The Center will also actively support individuals and their ideas by:
– Recognizing and finding individuals (entrepreneurs) and organizations with creative and responsible business ideas/projects that are sustainable.
– Their development through learning processes about entrepreneurship and skills necessary for developing and realizing an idea (business plan, computer skills, salesmanship, people and organization skills).
– Eighteen months long supervision (duration of one business cycle) of business development, mentoring, support that are necessary for realization of the plan (accounting, marketing, networking, finances, web design).
The end goal of all of activities of the Center is the revitalization of the village, surrounding area including medival history and importance of this village and this part of Serbia, where the main beneficiary of the project is the local community itself. This Center can be an example which can be inspiration for the development of other successful replications.